User HTML control Title

How can I use the value of “TITLE” that is shown on the control document as the TITLE in the User HTML? I tried this:

    <!--<title>Sign In</title>-->
    <div class="control">
                <label class="form-label">Title</label>
                <input class="input {SC_FIELD_CLASS}" type="text" placeholder="Title" {SC_FIELD_INFO_title}>                    
            </div>

Also tried this (shown in Optional fields.

<TITLE><!–SC_PAGE_TITLE–></TITLE> Like this:
<TITLE>SC_PAGE_TITLE</TITLE> And This:
<TITLE>{SC_PAGE_TITLE}</TITLE> And this:
<TITLE>’{SC_PAGE_TITLE}’</TITLE> In the HEAD section. This has to be easy. I am just not getting it.